Compare
Discover the power of AI in 4K
Q4 AI Processor
Samsung’s AI processor delivers an optimized audio and video experience for 4K TVs.
A billion shades of color
100% Color Volume with Quantum Dot
Real Quantum Dot technology delivers the most beautiful images ever. With 100% Color Volume, Quantum Dot captures light and transforms it into breathtaking colors that remain true to life at different brightness levels.
Personalize your experience with
One UI Tizen
One UI Tizen offers a personalized experience on the screen. With the Samsung Tizen operating system, you will have all the latest and most innovative Samsung features at your disposal. Plus, your experience will be protected by Samsung Knox on all SmartThings devices. One UI Tizen will support Tizen OS updates for the next 7 years.
Free access to [XXX+] channels
A world of free content
(You must replace XXX+ with the correct number based on your country. Please refer to PVI – For Material – Samsung.com Content – Samsung.com VD Guidelines 2025 – A world of free content !! PLEASE REMOVE DIRECTION TEXT BEFORE LAUNCH!!) Access free channels, including premium Samsung TV Plus channels. You’ll have access to news, sports, movies, entertainment, music, kids’ programming and much more. New content is added every day, so there’s always something to discover.
Your privacy is always safe.
Samsung Knox Security
Your privacy is safe with Samsung TVs. Sensitive data like passwords are protected, connected IoT devices are monitored and malicious apps and websites are automatically blocked. Plus, Samsung’s security team is constantly updating its systems to ensure your TV is always protected.
An elegant design for your space
Slim design
This slim and refined design integrates with the decor, preserving and enhancing the unique style of each room.
Adjust your TV with maximum freedom
Adjustable stand
With this adjustable stand you can adjust the position of your TV the way you prefer, for an optimal viewing experience. And if you want to mount a soundbar under your TV, this really is the perfect solution.
A remote control that recharges with sunlight
SolarCell Remote
Thanks to the solar panel on the back, the SolarCell remote recharges with sunlight, avoiding the use of disposable batteries. Thanks to smart functions such as the integrated microphone and voice assistant, this remote control is incredibly innovative.
All the information you want
Click to Search
Click to Search enriches your viewing experience by instantly offering you content recommendations and more details about what you’re watching, all with a simple click. You can find out information about an actor, from his biography to filmography, and much more.
An even smarter voice assistant
Bixby Voice Assistant
With updated intelligence, the Bixby assistant on Samsung AI TV is the perfect center of your AI Home. It can process multiple commands at the same time and better understand a broader context. Enjoy smoother conversations, easier searches, more intuitive reactions, and perfect device control.
Enjoy sound optimized to your content
Adaptive Sound
Adaptive Sound has audio scenic intelligence that optimizes sound based on real-time scene analysis by content type.
Create personalized wallpapers based on your mood with AI
Generative Wallpaper
Choose the keywords that best suit the atmosphere you want to create and AI will turn your dreams into reality. Your TV will generate beautiful and completely original images, to add a touch of personality to your home environment.
Intelligently optimised colour expression
Colour Booster Pro
LAI improves colour expression based on the scene, for a more vivid and dynamic viewing experience.
Wider contrast range for cinematic images
Quantum HDR
Enjoy every image in its full expressive range with Quantum HDR, which enhances details and contrast. Dynamic tone mapping with HDR10+ technology enables deeper blacks, more vivid images and incredible detail clarity.
A full range of authentic
PANTONE Validated colours
A well-established symbol of colour accuracy widely recognised by industry experts, the “PANTONE Validated” mark ensures the highest colour fidelity in 2,140 PANTONE colours and 110 brand new skin tones. So you can count on an incredibly rich and lifelike viewing experience.
Watch your favourite content in 4K
4K Upscaling
Thanks to the extraordinary performance offered by 4K upscaling technology, you can also watch your favourite content in 4K.
Browse the catalog and easily access all games from a single screen
Gaming Hub
The TV has a centralized hub where you can access all the games available across different apps, consoles and cloud platforms. It will also suggest other content based on your preferences, making it easy to find new games to love.
Sharper images and smoother motion
Motion Xcelerator
The TV calculates motion between frames, using this information to increase the fluidity of motion in subsequent frames for increasingly sharp images.
A perfectly optimized gaming experience with
AI AI Auto Game Mode
The TV will detect the type of game you’ve chosen and optimize the settings. You no longer have to waste time setting up; just turn it on and start playing.
Optimize settings while you play
Game Bar
Game Bar ensures a simply perfect gaming experience. Samsung TVs offer a convenient menu that you can consult while you play to change a variety of settings, from frames per second to input lag, to minimap zoom, and much more. You can also apply ultrawide aspect ratios of 21:9 and 32:9 to play even on larger screens.
Immersive lighting in perfect sync with every game
Hue Sync
Create a dynamic atmosphere with intelligent lights that sync with any content. Samsung TVs analyze the colors and movements on the screen, then send a signal to your Hue lights to match the desired effect, providing an incredibly immersive viewing experience.
TV and soundbar play every sound in perfect harmony
Q-Symphony
Immersive sound and heavenly harmonies. Samsung technology synchronizes the sound from your TV and soundbar to play simultaneously, without turning off the speakers of either device.
Immersive virtual audio to experience every scene with full intensity
Object Tracking Sound Lite
3D surround sound with virtual top channel provides an incredibly immersive audio experience.
Find world-class art galleries in your TV
Art Store
Find your favorite artwork by browsing collections from the world’s leading museums and artists. Discover new works of art with collections to suit every season, holiday and mood.
Only the best for your TV. And all at no cost.
Samsung TV Plus
(*****] You need to specify the Samsung TV Plus UI for your country. Please refer to PVI – For Material – Image – Other Images – TV Plus UI 2025 !! PLEASE REMOVE THE DIRECTIONS TEXT BEFORE LAUNCH!!) Discover an incredible catalog of programs, movies and more on Samsung TV Plus. It comes free with your TV, without the need for payments, subscriptions or setup.
Enhance your day with daily activities tailored to you
Samsung Daily+
On Samsung Daily+ you can find apps and services for health, work and leisure. You can access SmartThings, Workout Tracker, karaoke and many other functions, all in one place.
Control it all from your watch with a few simple gestures
Universal gestures
Control your TV directly from your smartwatch. Just put on your Galaxy Watch and use gestures, selecting an option with two fingers or moving your wrist back and forth to pause and start playback.
Save energy with intelligent analysis
AI Energy Mode
Easily reduce energy consumption by activating AI Energy Mode. The TV automatically adjusts the brightness based on the ambient lighting and user activity. It also adjusts the brightness during different scenes to save even more energy.
Control the TV directly from your phone
Quick Remote Control
Through your mobile device, you can access all the main functions of the Samsung Tizen TV, such as media, Ambient Mode, menus and other functions. In addition, you can also use the Quick Remote as a TV remote control directly from your phone, to change channels, adjust the volume and more.
Turn your TV into a karaoke stage
Karaoke
Have fun with friends and family thanks to the Karaoke function of Samsung Daily+. You can also connect your phone and use it as a microphone. That’s all you need: you already have everything you need to sing at the top of your lungs.
