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Discreet and elegant, like a picture frame
Modern Frame Design
Elegant, essential and modern, The Frame’s design is a true work of art tailored for your home.
Flush-mounted
Slim design / Slim Fit wall bracket
Thanks to its slim profile, The Frame can be mounted almost flush with the wall as if it were a real painting.
A customizable frame that adapts to any environment
Customizable frame
Thanks to the customizable frames, you can change the look of The Frame according to your personal preferences. With so many options available, you will always find the color that best suits your environment or the works of art shown at the time. Plus, installation is really simple: just attach the elegant magnetic frame to the edges of the TV.
Find the ideal height
Adjustable stand
It takes little to adapt The Frame to your home environment. Thanks to the adjustable stand design, you can position the TV at the right height and have all the space you need for a soundbar and other devices.
When the TV is off, the art lights up.
Art Mode features a curated selection of over 370 free works available every year
When turned off, instead of showing a black screen, The Frame transforms into an art showcase. Find the perfect painting to display from Samsung Art Store’s wide selection of works from renowned galleries, including over 370 free pieces available every year.
Turn your home into an international art gallery
Art Store
Become the curator of your own personal art gallery and display it for all to see on your home wall. With a curated selection of over 3,000 works from artists and gallery owners around the world, Art Store makes it easy to find the artwork that best suits your style. Plus, for the first two months, this feature is free with a monthly subscription.
Get free access to over 370 free works of art every year
Art Store Streams
Discover new masterpieces to love and display them for free. With Art Store Streams, you can access a curated selection of 30 works of art every month from world-renowned artists and gallery owners. The selection is constantly updated based on a certain theme, to make art even more accessible to everyone.
Start exploring the world of art
Art Home
Expanding your creative horizons has never been easier. Discover expertly curated collections of artwork that are updated regularly to help you expand your horizons. Art Home is much more than just a gallery:It’s an open door to a world of creativity and inspiration.
Capture your most memorable moments
Photo Gallery
Instantly upload your photos or a new family portrait from Google Photos to your home TV and smart display for everyone to see. Simply send them to The Frame directly from SmartThings to view your photos.
Stunning images for art and entertainment
Artist-level picture quality with QLED
Watch TV with the exceptional picture quality of QLED. Thanks to Samsung’s sophisticated display technology, The Frame generates vivid images with a wide color gamut and high brightness levels, so you can enjoy every content at its best.
Samsung Vision AI meets The Frame
Samsung Vision AI
The new features of Samsung Vision AI are now available on The Frame. With an incredibly intelligent system, your TV will be able to adapt to your personal needs to offer you a wide range of new entertainment opportunities.
Brightness Sensor
The brightness sensor detects the ambient light and automatically adjusts the lighting and colors to preserve the original look of the works. It also adapts to changes in lighting, to reproduce impeccable image quality in any conditions.
Motion Sensor
The motion sensor automatically turns The Frame on when it detects your presence in the room. When you leave, it turns off to save energy.
Mat Canvas
Customize The Frame even more by choosing a matte background from the various options available. You can choose from five layouts and 16 different colors to find the most realistic solution that suits your favorite works of art.
Watch your favorite programs without glare
Matte Display
Sunlight and glare from lamps and chandeliers will no longer ruin your viewing experience. With Matte Display, you can clearly see the images on the screen and appreciate them in every detail, as they were intended. Art and TV at their best.
Enjoy exceptional colors
ArtfulColor Certified by PANTONE
Discover our range of authentic colors certified by PANTONE. The Frame reproduces a wide range of expressive and intense colors worthy of an art gallery, made even more true to life by the matte texture of the background.
Wider contrast range for cinematic images
Quantum HDR
Enjoy every image in its full expressive range with Quantum HDR, which enhances detail and contrast. Dynamic tone mapping with HDR10+ technology allows for deeper blacks, more vivid images and incredible detail clarity.
A remote control that recharges with sunlight
SolarCell Remote Control
Thanks to the solar panel on the back, the SolarCell remote control recharges with sunlight, avoiding the use of disposable batteries. Thanks to smart functions such as the integrated microphone and voice assistant, this remote control is incredibly innovative.
All the power of artificial intelligence in 4K
NQ4 AI Gen2 Processor
This processor uses the power of 20 AI neural networks to optimize the quality of sounds and images, ensuring superlative performance both for streaming content on OTT platforms, but also for playing your favorite video games or watching live sports events.
Create personalized wallpapers based on your mood with AI
Generative Wallpaper
Choose the keywords best suited to the atmosphere you want to create and the AI will turn your dreams into reality. Your TV will generate beautiful and absolutely original images, to add a touch of personality to your home environment.
A world of information
Click to Search
Click to Search enriches your viewing experience by instantly giving you recommendations for content and more details about what you’re watching, all with a simple click. You can find out information about an actor, from his biography to his filmography, and much more.
Watch your favorite content in your language
Live Translate
Break down language barriers with Live Translation. Built-in AI capabilities detect the language of the content and instantly translate the subtitles into your preferred language.
Catch every dialogue without distractions
Active Voice Amplifier Pro
Clear dialogue in any situation. Our AI-powered technology improves speech by analyzing ambient noise and background sounds in content.
