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The power of artificial intelligence in 4K
NQ4 AI Processor Gen2
This processor uses the power of 20 AI neural networks to optimize the quality of sound and images, ensuring superlative performance whether you’re streaming content on OTT platforms, playing your favorite games or watching live sports events.
Watch 4K TV series and movies in the highest quality
4K AI Upscaling
Watch your favorite content in even more vivid detail. Thanks to 20 AI neural networks, our AI processor enhances content with up to 4K resolution, with clear and smooth images in high quality.
Appreciate every little detail with even more precise control of light
Quantum Matrix Plus technology
Thanks to the ability to control the mini LEDs in detail, you can appreciate every little detail in both the darkest and brightest scenes.
A simply sublime 4K viewing experience with extraordinary brightness and never-before-seen vivid colours
Neo Quantum HDR+
With extraordinary brightness and settings that change to perfectly match every scene in 4K, watching TV will be an absolute pleasure. Neo Quantum HDR+ offers up to 2x the brightness of Neo Quantum HDR, with more realistic colour rendering and unrivalled dynamic range.
Browse the catalogue and easily access all your games from one screen
Gaming Hub
Your TV has a centralised hub where you can access all your games across different apps, consoles and cloud platforms. It will also suggest other content based on your preferences, making it easy to find new games to love.
Dolby Atmos: an exceptional experience
Dolby Atmos®
A simply exceptional and incredibly immersive surround sound experience. With Dolby Atmos, you will experience multi-dimensional audio for incredibly lifelike sound.
Personalise your experience
One UI Tizen
One UI Tizen delivers a personalised experience on your screen. With the Samsung Tizen operating system, you get the latest and greatest Samsung features. Plus, your experience is protected by Samsung Knox across all your SmartThings devices. One UI Tizen will support Tizen OS updates for the next 7 years.
Find world-class art galleries on your TV
Art Store
Find your favorite artwork by browsing collections from the world’s leading museums and artists. Discover new works of art with collections to suit every season, holiday, and mood.
A viewing experience for everyone
Audio Subtitles
The Audio Subtitles function recognizes subtitles and reads them aloud, improving the accessibility of content. This system improves the quality of the viewing experience and makes it more inclusive and suitable for viewers with different vision abilities.
A remote control that recharges with sunlight
SolarCell Remote
Thanks to the solar panel on the back, the SolarCell remote control recharges with sunlight, avoiding the use of disposable batteries. Thanks to smart functions such as the integrated microphone and voice assistant, this remote control is incredibly innovative.
All the information you want
Click to Search
The Click to Search function enriches your viewing experience, offering you instant content recommendations and more details about what you are watching, all with a simple click. You can find out information about an actor, from his biography to his filmography, and much more.
Watch your favorite content in your language
Live Translate
Break down language barriers with Live Translate. Built-in AI features detect the language of the content and instantly translate the subtitles into your preferred language.
An even smarter voice assistant
Bixby Voice Assistant
With its updated intelligence, Samsung AI TV’s Bixby assistant is the perfect center of your AI Home. It can process multiple commands simultaneously and better understand a broader context. Enjoy smoother conversations, easier searches, more intuitive reactions, and seamless device control.
Settings that intelligently optimize sound and picture
AI Mode
AI Mode offers a quick access menu to adjust adaptive settings for sound and picture, intelligently optimizing the viewing experience based on the surroundings and the content being broadcast.
Audio optimized and remastered based on the content and space available
Adaptive Sound Pro
An audio experience that is truly the creator’s intention, with clear voices and crisp, balanced sound. The TV’s AI processor recognizes different sounds, such as dialogue and background music, and optimizes them based on their type and the acoustics of the room.
Create personalized wallpapers based on your mood with AI
Generative Wallpaper.
Choose the keywords that best suit the atmosphere you want to create and the AI will turn your dreams into reality. Your TV will generate beautiful and completely original images, to add a touch of personality to your home environment.
Watch what your four-legged friends are up to even when you’re not at home
Pet Care
When you’re not at home, use the TV as a pet assistant. The TV can detect noises such as a dog barking through the microphone and automatically switch to the pet’s favorite content to calm them down.
Intelligently optimized color expression
Color Booster Pro
LAI improves color expression based on the scene, for a more vivid and dynamic viewing experience.
HDR quality content with AI
Auto HDR Remastering
Brilliant highlights, sharp details and vivid colors. Thanks to deep learning algorithms, this TV analyzes standard SDR content and optimizes it to achieve near HDR quality.
Depth perceived as if by the human eye
Real Depth Enhancer
Figures will almost seem to pop off the screen, for a truly realistic effect. Real Depth Enhancer Pro increases the contrast between objects in the foreground and those in the background, processing depth in the same way as the human eye. So when you watch a nature documentary, the rhinos will actually look like they’re coming towards you.
A full range of authentic colours
PANTONE Certified
A well-established symbol of colour accuracy widely recognised by industry experts, the PANTONE Mark ensures the highest colour fidelity in the reproduction of 2,140 PANTONE colours and 110 brand new skin tones. So you can count on an incredibly vivid and lifelike viewing experience.
A smooth gaming experience up to 144Hz
Motion Xcelerator 144Hz
Perfect images even at supersonic speed. Samsung’s exclusive dynamic refresh technology ensures the smoothest gaming experience with a variable refresh rate up to 4K at 144Hz.
A perfectly optimised gaming experience with AI
AI Auto Game Mode
The TV will detect the type of game you’ve chosen and optimise the settings. No more time-consuming setup: just turn it on and start playing.
Optimise settings while you play
Game Bar
Game Bar ensures a simply perfect gaming experience. Samsung TVs offer a convenient in-game menu to adjust settings from FPS to input lag, minimap zoom, and more. You can also apply ultrawide aspect ratios of 21:9 and 32:9 to play on larger screens.
Experience HDR gaming with low latency, without tearing or stuttering
FreeSync Premium Pro
With AMD FreeSync™ technology to reduce screen tearing and stuttering, FreeSync Premium Pro delivers a seamless HDR gaming experience. It delivers exceptional image quality with high dynamic range while maintaining low latency, for a smooth and seamless gaming experience.
Immersive lighting in perfect sync with every game
Hue Sync
Create a dynamic atmosphere with intelligent lighting that syncs with any content. Samsung TVs analyze the colors and movements on the screen, then send a signal to reproduce the desired effect, offering an incredibly immersive viewing experience.
TV and soundbar reproduce every sound in perfect harmony
Q-Symphony
Immersive sound and celestial harmonies. Samsung technology synchronizes the audio from the TV and soundbar to play simultaneously, without turning off the speakers of either device.
Immersive virtual audio to experience every scene with maximum intensity
Object Tracking Sound Lite
3D surround sound with virtual top channel offers an incredibly immersive audio experience.
Catch every word without distractions
Active Voice Amplifier Pro
Clearly understandable dialogue in every situation. Our AI-based technology improves speech performance by analyzing ambient noise and background sounds of content.
Free access to hundreds of channels
A world of free content
Discover an incredible catalog of programs, movies and more on Samsung TV Plus. It comes free with your TV, with no payments, subscriptions or setup required.
Your privacy is always safe.
Samsung Knox Security
Your privacy is safe with Samsung TVs. Sensitive data like passwords are protected, connected IoT devices are monitored and malicious apps and websites are automatically blocked. Plus, Samsung’s security team constantly updates its systems to ensure your TV is always protected.
Improve your day with daily activities tailored to you
Samsung Daily+
On Samsung Daily+ you can find apps and services for health, work and leisure. You can access SmartThings, Workout Tracker, karaoke and many other features, all in one place.
Always get useful information, even when the TV is off
Daily Board
Your TV will show you a series of useful widgets at any time of the day. Even when the screen is off, the TV can detect the presence of users nearby and activate itself by showing the Daily Board. You can customize this function with different widgets, such as Weather, Reminders, Music and many others. The Daily Board can also be activated by voice command.
Control everything from your watch with a few simple gestures
Universal Gestures
Control the TV directly from your smartwatch. Simply put on the Galaxy Watch and use gestures, selecting an option with two fingers or moving your wrist back and forth to pause and start playback.
Save energy intelligently
AI Energy Mode
Easily reduce energy consumption by activating AI Energy Mode. The TV automatically adjusts the brightness based on the ambient lighting and the user’s activity. It also adjusts the brightness during different scenes to save even more energy.
Control your TV directly from your phone
Quick Remote
Through your mobile device you can access all the main functions of your Samsung TVThrough your mobile device you can access all the main functions of your Samsung Tizen TV, such as media, Ambient Mode, menus and other functions. You can also use the Quick Remote as a TV remote control directly from your phone, to change channels, adjust the volume and more.
Tizen, such as media, Ambient Mode, menus and other functions. You can also use the Quick Remote as a TV remote control directly from your phone, to change channels, adjust
Spatial 3D audio with Galaxy Buds
360 Audio Mode
Get closer to every scene with seamless audio from every corner of the room. Samsung TVs can be paired with Galaxy Buds, for 3D audio that propagates in all directions. Thanks to the increasingly efficient head tracking function, you can even synchronize the direction of the sound with the movements of your head.
Turn your TV into a karaoke stage
Karaoke
Have fun with friends and family thanks to the Karaoke function of Samsung Daily+. You can also connect your phone and use it as a microphone. Nothing else is needed: you already have everything you need to sing at the top of your lungs.
