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Our latest 4K AI processor
NQ4 AI Processor Gen3
With the support of 128 AI neural networks, this AI processor ensures simply exceptional sound and image quality. You can enjoy a perfect 4K viewing experience, whether you’re streaming content on OTT platforms, playing your favorite games or watching live sports events.
Watch 4K TV series and films in the highest quality
4K AI Upscaling Pro
Watch your favorite content in even more vivid detail. Thanks to 128 AI neural networks, our AI processor upscales content with up to 4K resolution, with incredibly clear and smooth images in high quality.
Clear images without annoying reflections
Glare Free
Our anti-glare technology minimizes reflections even in domestic environments with particularly strong artificial lighting. From now on, you can perfectly see the images on the screen and watch your content without annoying reflections.
A simply sublime 4K viewing experience with extraordinary brightness and never-before-seen vivid colors
Neo Quantum HDR+
With extraordinary brightness and adaptive dynamic technology in 4K, watching TV will be an absolute pleasure. Neo Quantum HDR+ offers up to 2x the brightness of Neo Quantum HDR, with more realistic color rendering and unmatched dynamic range.
Browse the catalog and easily access all the games in one screen
Gaming Hub
The TV has a centralized hub from which you can access all the games available across different apps, consoles and cloud platforms. It will also suggest other content based on your preferences, making it easy to find new games to love.
Personalize your experience
One UI Tizen
One UI Tizen offers a personalized experience on screen. With the Samsung Tizen operating system, you will have all the latest and most innovative Samsung features at your disposal. Plus, your experience will be protected by Samsung Knox on all your SmartThings devices. One UI Tizen will support Tizen OS updates for the next 7 years.
Find world-class art galleries in your TV
Art Store
Find your favorite artwork by browsing collections from the world’s leading museums and artists. Discover new works of art with collections to suit every season, holiday and mood.
A sleek profile in a modern, sleek silhouette
NeoSlim Design
Sleek and sleek, this ultra-thin design is beautiful to look at from every angle – a true work of art.
A viewing experience for everyone
Audio Subtitles
The Audio Subtitles function recognizes subtitles and reads them aloud, improving the accessibility of content. This system improves the quality of the viewing experience and makes it more inclusive and suitable for viewers with different vision abilities.
A remote control that recharges with sunlight
SolarCell Remote
Thanks to the solar panel on the back, the SolarCell remote control recharges with sunlight, avoiding the use of disposable batteries. Thanks to smart functions such as the integrated microphone and voice assistant, this remote control is incredibly innovative.
Watch your favorite content in your language
Live Translate
Break down language barriers with Live Translate. The integrated AI features detect the language of the content and instantly translate the subtitles into your preferred language.
All the information you want
Click to Search
The Click to Search function enriches your viewing experience, offering you instant content recommendations and more details about what you are watching, all with a simple click. You can find out information about an actor, from his biography to his filmography, and much more.
An even smarter voice assistant
Bixby Voice Assistant
With its upgraded intelligence, Samsung AI TV’s Bixby assistant is the perfect center of your AI Home. It can process multiple commands at once and better understand a broader context. Enjoy smoother conversations, easier searches, more intuitive reactions, and seamless device control.
Audio optimized and remastered to match your content and space
Adaptive Sound Pro
An audio experience that’s truly the way the creator intended, with clear voices and crisp, balanced sound. The TV’s AI processor recognizes different sounds, such as dialogue and background music, and optimizes them based on their type and room acoustics, then refines them with audio remastering technology.
Settings that intelligently optimize sound and picture
AI Mode
AI Mode offers a quick access menu to adjust adaptive picture and sound settings, intelligently optimizing your viewing experience based on your surroundings and the content being broadcast.
Create personalized wallpapers to match your mood with AI
Generative Wallpaper
Choose the keywords that best suit the atmosphere you want to create and AI will turn your dreams into reality. Your TV will generate beautiful and completely original images, to add a touch of personality to your home environment.
Watch what your four-legged friends are doing even when you are not at home
Pet Care
When you are not at home, use the TV as a pet assistant. The TV can detect noises such as a dog barking through the microphone and automatically activate the pet’s favorite content, to calm it down.
Appreciate every little detail thanks to even more precise control of light
Quantum Matrix Plus Technology
Thanks to the ability to control the mini LEDs in detail, you can appreciate every little detail in both the darkest and brightest scenes.
Intelligently optimized color expression
Color Booster Pro
LAI improves color expression according to the scene, for a more vivid and dynamic viewing experience.
Instantly detects moving objects and text
AI Motion Enhancer Pro
Our AI processor sharpens and smoothes motion, so you can see objects and text moving more clearly. Perfect for watching live sports and following fast-paced action.
HDR-quality content with AI
Auto HDR Remastering Pro
Brighter highlights, sharper details and more vivid colors. Our AI technology knows the difference between SDR and HDR content, and can upscale SDR content to look and feel like HDR.
A full range of authentic colors
PANTONE Certified
A trusted symbol of color accuracy widely recognized by industry experts, the PANTONE Mark ensures the highest color fidelity in the representation of 2,140 PANTONE Colors and 110 brand-new skin tones. So you can count on an incredibly rich and lifelike viewing experience.
An incredibly smooth gaming experience up to 165Hz
Motion Xcelerator 165Hz
Always sharp images even at the speed of light. Samsung’s exclusive dynamic refresh technology ensures exceptional fluidity for games with a variable refresh rate up to 4K at 165Hz.
A perfectly optimized gaming experience with AI
AI Auto Game Mode
The TV will detect the type of game you have chosen and optimize the settings. You no longer have to waste time with the setup: turn it on and start playing right away.
Optimize settings while you play
Game Bar
Game Bar delivers a seamless gaming experience. Samsung TVs offer a convenient menu that you can browse while you play to change various settings, from FPS to input lag, to minimap zoom, and more. You can also apply ultrawide aspect ratios of 21:9 and 32:9 to play on larger screens.
HDR gaming experience with low latency, without tearing or stuttering
FreeSync Premium Pro
Thanks to AMD FreeSync™ technology, which allows you to reduce screen tearing and stuttering, FreeSync Premium Pro offers a seamless HDR gaming experience. It delivers exceptional image quality with high dynamic range while maintaining low latency, for a smooth and seamless gaming experience.
Immersive lighting in perfect sync with every game
Hue Sync
Create a dynamic atmosphere with intelligent lighting that syncs with any content. Samsung TVs analyze the colors and movements on the screen, then send a signal to reproduce the desired effect, offering an incredibly immersive viewing experience.
Surround sound with top channel speakers for an immersive sound experience
Dolby Atmos®
Experience every scene with maximum intensity. Samsung’s top channel speakers and Dolby Atmos technology create an incredibly immersive, multi-dimensional sound dome for a truly intense audio experience.
TV and soundbar reproduce every sound in perfect harmony
Q-Symphony
Immersive sound and celestial harmonies. Samsung technology synchronizes the audio from the TV and soundbar to play simultaneously, without turning off the speakers of either device.
Dynamic and realistic audio for maximum intensity in every scene
Object Tracking Sound+
Get closer to the action. With 4.2.2 channel speakers, this TV reproduces sound at maximum power wherever you are on the screen. Thanks to AI-based audio synchronization technology, sounds follow objects on the screen, for high-quality surround sound with a realistic effect.
Catch every word without distractions
Active Voice Amplifier Pro
Dialogues are perfectly intelligible in every situation. Our AI-powered technology improves voice performance by analyzing ambient noise and background sounds in content.
Free access to hundreds of channels
A world of free content
Access free channels, including premium Samsung TV Plus channels. You’ll have access to news, sports, movies, entertainment, music, kids and more. New content is added every day, so there’s always something to discover.
Your privacy is always safe.
Samsung Knox Security
Your privacy is safe with Samsung TVs. Sensitive data like passwords are protected, connected IoT devices are monitored and malicious apps and websites are automatically blocked. Plus, Samsung’s security team is constantly updating its systems to ensure your TV is always protected.
Improve your day with daily activities tailored to you
Samsung Daily+
On Samsung Daily+ you can find apps and services for health, work and leisure. You can access SmartThings, Workout Tracker, karaoke and many other functions, all in one place.
Always get useful information, even when the TV is off
Daily Board
Your TV will show you a series of useful widgets at any time of the day. Even when the screen is off, the TV can detect the presence of users nearby and activate itself by showing the Daily Board. You can customize this function with different widgets, such as Weather, Reminder, Music and many others. The Daily Board can also be activated by voice command.
Control everything from your watch with a few simple gestures
Universal Gestures
Control the TV directly from your smartwatch. Simply wear the Galaxy Watch and use gestures, selecting an option with two fingers or moving your wrist back and forth to pause and start playback.
Save energy intelligently
AI Energy Mode
Easily reduce energy consumption by activating AI Energy Mode. The TV automatically adjusts the brightness based on the ambient lighting and the user’s activity. It also adjusts the brightness during different scenes to save even more energy.
Control the TV directly from your phone
Quick Remote
Through your mobile device you can access all the main functions of the Samsung Tizen TV, such as media, Ambient Mode, menus and other functions. Plus, you can also use the Quick Remote as a TV remote right from your phone to change channels, adjust the volume, and more.
Spatial 3D audio with Galaxy Buds
360 Audio Mode
Feel the action with seamless audio from every corner of the room. Samsung TVs can be paired with Galaxy Buds for 3D audio that extends in all directions. With the increasingly efficient head tracking function, you can even synchronize the direction of the sound with the movements of your head.
Turn your TV into a karaoke stage
Karaoke
Have fun with friends and family with the Karaoke function of Samsung Daily+. You can also connect your phone and use it as a microphone. That’s all you need: you’ve already got everything you need to sing your heart out.
