Aspiring to become the most reliable brand in the world with more than a century of brand heritage, we aim to continually pursue scientific and technological innovation in hopes to improve overall quality of life and bring happiness to millions of families.
Hisense started its import and export business in 1988, and formally participated in the Canton Fair in 1993 to open up the international market. Hisense confirmed that all resources should give priority to overseas markets and that it should expand through OEM business to gain channel resources and operational experience, while developing Hisense brand in key markets at the same time.
In July 2018, Hisense integrated product companies with similar industries, technologies or business modes to realise resource and management sharing and improve operation efficeiency. Three industrial groups included Hisense Electronic Information Group, Hisense Home Appliances Group, Hisense Intelligent Technology Group.
Hisense have always adhered to the core values of Integrity, Innovation, Customer Focus and Sustainability: Attributing a sustainable and healthy development to upright cadres and good corporate culture, attaching importance to R&D investment, prioritizing customer-centricity, and most importantly promoting precise urban governance and contributing to sustainable city development.
For 5 decades Hisense have been committed to developing innovations in consumer electronics. Today, the company is the No.1 TV brand in China, Australia & South Africa, and the No.2 refrigeration brand in China, employing over 80,000 people across 54 companies as well as boasting 12 research & development centres worldwide. All of which have the sole aim of delivering high quality, cutting-edge and affordable products.
